OrganicUK Campaign
1st December 2009SOPA has pledged
HAVE YOU???
The UK organic industry has come together to support a unique marketing campaign for organic products at a time when the industry needs to deliver positive messages on the benefits of organic to customers.
A bid, fronted by Sustain (the alliance for better food and farming) is in the process of securing funding from the EU to match fund every pound pledged from UK companies. The unprecedented financial support from UK companies has already passed £250K per year for 3 years, which means that the total campaign with EU matched support will reach £1.5m over the three year period.
This will allow the industry to run a fully integrated campaign to promote the benefits of organic products and drive a 15% increase in value sales during the 3 year period.
Anyone who has a stake in the UK Organic industry should go to www.organicuk.org to pledge their support and follow progress of the EU Bid and the campaign, due to start in 2010.
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