European Commission launches competition to create a new EU organic logo
1st May 2009The European Commission's Directorate-General for Agriculture and Rural Development is inviting all design and art students from the 27 EU Member States to enter the EU-wide organic logo competition.
The competition offers a prize that money just can’t buy: The winning logo will be introduced as the official logo for organic products throughout the European Union in July 2010. On the eve of the organic logo competition launch, Mariann Fischer Boel, European Commissioner for Agriculture and Rural Development, said: "The new organic logo will bring identity to the organic sector in the EU. It will help in creating the single market, and that's good news for producers and consumers."
With the goal of designing a clever and creative EU organic logo, the EU gives Europe’s up-and-coming talents the chance to create a design that could be printed on millions of product packages. The new EU organic logo will be mandatory for all pre-packaged organic products that originate in the 27 Member States and meet the labelling standards. Additionally, all non pre-packaged organic products that originate from the EU or that are imported from third countries can use the EU logo on a voluntary basis.
The competition challenges students to design an eye-catching, original logo that captures the diverse aspects of organic farming and production. Additionally, the jury will assess the designs according to their universal appeal, their comprehensibility without the use of words, their clarity of presentation and their timelessness. Full terms and conditions can be found on the website www.ec.europa.eu/organic-logo.
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