Event - North East Organic Discussion Group 19th November 2019


North East Organic Discussion Group Meeting

Date: Tuesday 19th November (booking essential either by contacting Aileen Buchanan, SAC Consulting Elgin or online via this link)

Time: 1.30pm to 4.30pm

Location: Training Room 1, Ferguson Building, SRUC Aberdeen Campus, Craibstone Estate, Aberdeen AB21 9YA

Theme: Marketing & Consumer Behaviour

Kerry Allison, a Senior Food and Drink Consultant, will discuss with the group the black magic of marketing. Including general market insights for the food and drink landscape, what works, what doesn’t, consumer behaviour and a targeted look at Organic produce.  Plus, the group will look at examples of those getting it right, background stories and opportunities to maximise sales.


This is the third meeting of four planned for the third year (2019/20) of the NE Organic Farming Discussion Group.  If you want to know more about the meeting or the discussion group in general please contact Aileen Buchanan, SAC Consulting Elgin on 01343 548 787 or e: aileen.buchanan@sac.co.uk. 

The North East Organic Farming Discussion Group has been established and funded through the Farm Advisory Service (FAS), facilitated by SAC and now in its second year. The group is Free to join for existing organic producers and those considering converting their business to organic management within the North East area.  The meetings provide a fantastic opportunity to find out about organic farming, to get together to exchange ideas, learn from each other and hear about current research.

Published date: 6 Nov 2019